For busy business owners
Create content without making it another full-time job.
Don't be the world's best kept secret
I run a busy clinic and create my own videos. I've built a simple formula to work out what to say, film it and get it published — and I'll show you how to build that process for your business.
See the process, what's included and how to get started.
- Know who you're talking to
- Know what to say
- Have a process you can repeat
You know your business. But what do you post?
You answer questions and solve problems every day. Turning that knowledge into content can still feel harder than it should.
Where do I start?
You have plenty of experience, but no clear plan for turning it into useful videos.
What should I talk about?
You don't want to keep guessing what your customers care about.
When will I find the time?
You already have a business to run.
How do I put it all together?
The filming, editing and posting can feel like too many separate jobs.
The goal is to give you a clear, repeatable process that fits around your working day.
I built this around my own working day.
I'm Steve. I run a chiropractic clinic, so I understand what it's like to fit content around clients, appointments and everything else involved in running a business.
I've worked out a process that helps me choose a topic, prepare what I want to say, film a video and publish it across my channels.
With my setup in place, that workflow now takes me around ten minutes for a video.
That's my own experience, after refining the process. I'll show you the steps and help you build a workflow that suits your business.
Here's the formula I'll teach you.
A clear sequence, from understanding your customer to pressing publish.
- 1
Understand your customer
We review the information your business already has — such as search queries, website analytics, enquiries and common customer questions — to develop a clearer picture of who you're speaking to.
- 2
Find the topics that matter
We use AI to help organise that information into useful themes, questions and content ideas, then check that they reflect your real customers.
- 3
Build your content plan
We turn those ideas into a practical calendar so you know what you're filming next.
- 4
Prepare what to say
I show you how I use AI to prepare clear talking points and scripts, then shape them so they sound like you.
- 5
Film and publish
I walk you through my filming setup, the tools I use and the steps for preparing and publishing content across your channels.
- 6
Repeat the process
You leave with a workflow you can keep using, with three months of WhatsApp support while you put it into practice.
We use anonymised information where appropriate and avoid putting identifiable customer or patient information into AI tools.
We also cover checks for accuracy, privacy and the advertising requirements relevant to your industry.
A practical system you can use in your own business.
I'll explain the process, show you how I use it and help you apply it to your business.
- Guidance on understanding your ideal customer.
- A review of the business information you have available.
- AI-assisted topic research and content planning.
- A content calendar tailored to your business.
- My process for preparing scripts and talking points.
- A walkthrough of my filming setup and tools.
- My editing and publishing workflow.
- Practical checks for accurate, responsible content.
- Three months of WhatsApp support.
Explore it all on Skool.
I'm bringing the Organic Content Formula together on Skool, so you have one place to explore the approach, see what's included and find out how to get started.
- Understand how the formula works.
- Review the programme information.
- Find your next step.
The button opens a WhatsApp chat with Steve.
For business owners who want to create their own content.
This is for you if you want to share what you know, feel more prepared on camera and stop starting from scratch every time you post.
- You run a business and have useful knowledge to share.
- You want a clear process for planning and filming.
- You're open to using AI as a practical assistant.
- You want to learn the skills and use the system yourself.
This is a teach-you-how offer. You'll be learning and implementing the process in your own business.
Start with the introductory offer.
AUD $1,000
One-time programme fee
I've refined this process in my own business. Now I'm offering it at an introductory price as I start teaching it to other business owners.
I want to help you put it into practice, learn from your experience and build real examples of the process working in different businesses.
Three months of WhatsApp support included.
Any separate software subscriptions or equipment costs are additional.
Let's make content easier to get done.
See the formula I use, explore what's included and find out how to apply it to your business.
A practical approach from one business owner to another.